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Australian beauty brand is carrying strong campaign momentum into 2026, announcing a new partnership with American media personality, fashion designer, and entrepreneur Nicole Richie for a social-first campaign titled Nothing Cleaner than Nude.
Nicole Richie The Simple Life Interns Straight Nude Scene
In step with the stateside launch, the brand tapped Nicole Richie as its global brand ambassador. She also stars in its launch video, which currently lives on Richie’s Instagram account (7.2 million followers) and Nude by Nature’s Instagram (154,000 followers). The spot plays on the concept of detoxing one’s life, with Richie shown cleaning out her freezer and her vanity and throwing away products that don’t pass the test.
Nude by Nature enters Walmart with Nicole Richie as global ambassador
Nicole Richie poses with a Nude by Nature palette at the brand’s U.S. launch in West Hollywood.
